Every car born in Chery is a vision, a dream that turns into reality at the hands of the Chery design team. At the core of Chery Design lie four dynamics: Proportion, Branding, Design Language and Quality. Each ingeniously infused with Chinese elements.
The design consciously avoids any unnecessary glorification of Chery. The design is rather influenced by Chery’s profound understanding of consumer preference, cultural background and market trends. Systems and process, completely created to match international standards, also drive the designs to a great extent.